What is Fair Trade?

Fair trade is an alternative to conventional trading methods, based on partnership, dialogue and transparency. It emphasizes a fair wage for labour and promotes respect and equity for marginalized peoples, while aiming for a sustainable future based on development of the strengths of individuals and their communities. Consumers are given a responsible alternative to the traditional market through fair trade products.

Fair trade requires secure and healthy working conditions, while ensuring equitable job opportunities for men and women based on a long-term commitment that can further develop their skills. It promotes the conscientious, democratic, and self-managed organization of artisanal producers, which benefits each and every producer involved and their corresponding communities.

Thanks to fair trade and its contributions to development, thousands of marginalized people have risen from a position of impotence to one which allows them more power to control their lives; leaving them less vulnerable to exploitation and poverty, and creating greater opportunities for economic gains. Focusing also on social and community development, fair trade helps individuals understand their human rights, fortify their empowerment and implement community development projects.

“Fair Trade is more than just trading: it proves that greater justice in world trade is possible. It highlights the need for change in the rules and practice of conventional trade and shows how a successful business can also put people first.” (The World Fair Trade Organization, 2010)